Über 10 % aller Online-Ausgaben der Deutschen entfallen auf FMCG-Produkte
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FMCG products account for over 10% of all online spending by Germans

- German consumers order FMCG products online significantly more frequently than in 2021 - Quick Commerce's share of online grocery sales has tripled to 24% since last year - Gen Z and Gen Y in particular use Quick Commerce for around one-third of online purchases